If satisfaction and positive feedback are what keep you going, you must choose the right things wisely for both your site and services.

Do not settle for less than the perfect fit, and strive for the top services to cater to your business needs.

As an owner, you must know what can keep your site afloat and run smoothly.

Does your server’s location give the best connection speed to your site viewers globally? Have you chosen an affordable provider with the right services for your business needs?

Here are three things on why choosing an optimal location for your server is important.

LATENCY

It may not seem like a lot, but even a two-second delay can drive away impatient users.

Research shows that most people detest slow loading sites, as loading times represent two things:

• Your internet-speed
• How fast can servers handle the flow of data

Slow loading times can happen because of how a server handles data when there is oncoming traffic, that’s why you should think about getting a dedicated server.

A dedicated server holds only one tenant, you! That means you have exclusivity on how much data your server can handle.

If you think that it is time for an upgrade, give your provider a call now.

AUDIENCE

Your server’s location can influence the way your site reaches your audience.

Let’s say, if the majority of your users are from the USA, it is a smart move to pick a server based in the country.

If most of your audience is from New York, your google search ranking may be higher there than, let's say, Minnesota.

As per one of Google’s department heads, Matt Cutts said that local search ranks are determined by the site's IP address.

Your host might’ve several servers internationally if you need to expand your site there.

Make sure that your provider’s ready to assist you anytime you decide to expand services abroad.

PRIVACY

Let’s talk about another important location aspect, and that is data privacy.

Your server provider has your site's and your site's visitors' data. Hence, if your server is located in the USA, your data will be protected under the data privacy law of US citizens.

If you’re accessing data across the pond, AKA from Europe, your data will be protected by GDPR.

Your audience’s data should be your number one priority since they’ve put their trust in you. Therefore, make sure that your provider can hold the end of their bargain.

Summary

These are a few of the things that will help you choose the right provider/location for your server.

Ultimately, your business needs and how they benefit your users are the key to pull in more traffic and sales.

With the right tools and ways, both your target market and your demographic can grow exponentially to more inclusive ones.

Also, accessibility is very important, and you should have the option to access your data even if you’re not in the area of your server.

Be transparent on what plans and services you may want to avail of and be precise on where you would want your first intercity or international expansion to be.

Above all, you must keep a clear way of communication between all parties.

Conclusion

If you want a trustworthy provider who has vast experience in hosting domestically and internationally, ServerHub offers a list of affordable bare-metal dedicated servers, with locations all over the world!

From Phoenix, Arizona, to Amsterdam and the Netherlands. ServerHub has your perfect location, with rapid server deployments and 100% uptime guaranteed!

Additionally, Our support team is available 24/7/365, so you always have an expert to reach whenever you desire.

Conclusively, it’s goodbye to losing users due to server downtimes.

Customer satisfaction is our 1st priority, as we take unmatched care of our clients so that we can both grow together.