Software as a service
You’ve no doubt heard about SaaS, which stands for software-as-a-service.
Businesses running SaaS provide convenient third-party products for individuals/enterprises involved in business development.
Take G Suite, for example, a SaaS platform developed by Google. G Suite has everything, from Gmail, Hangout, G Drive, calendar, notes, and all personal account essentials.
G Suite is unique as its available for employees who rely on SaaS platforms to finish their work.
G Suite offers custom email, with 24/7/365 support for their services concerns and inquiries.
What is SaaS Marketing?
Marketing is the process of promoting and getting the word out for your product. Also, it has a tried-and-tested process like customer analysis, market research, and so on.
On the other hand, SaaS Marketing is trying to entice individuals, enterprises, and startup companies to subscribe to the SaaS Platform you’re marketing to them.
Therefore, make sure you’ve done your market research, as leads will have the potential of becoming opportunities, which can turn into sales. Consequently, generate revenue for the parties involved.
Benifits of SaaS Marketing
SaaS Marketing leans toward providing solutions to companies to make the business management more tolerable, with less hassle, fewer backlogs, or relive support teams from customers’ complaints.
SaaS target audience
The SaaS Marketing audience is a mix of small-to-medium businesses looking to migrate from in-house hosting to cloud computing.
Most companies aim to subscribe to a cloud provider instead of housing their servers, here’re the top reasons why:
- Maintaining an in-house server can be exhausting.
- More expensive in the long run.
- Considerable risk of losing data due to natural or man-made damage
SaaS Marketing can be the future of hosting and service providers. It’s a low-risk commitment, if you think about it; you’re subscribing, not buying, to a service that offers high flexibility and accessibility to everyone who’s involved with your business. Not to mention that SaaS Marketing has a lot of potential and there is a large room and capacity to even venture and learn a lot out there.